Services

Understanding the external environment and market share is the first step in positioning your project at a strategic advantage. Through market analysis, it is our goal to deliver a pricing strategy that aligns with our client’s objectives. Our team performs an in-depth audit of current market trends, competition, demand, and absorption rate. This helps us identify key, influential factors in order to determine a strategic pricing and market approach.  

Multiple variables make up a successful project. A well-defined target market lays the foundation for successfully identifying product type, unit mix, and design elements, resulting in a project that aligns with market demand. We ensure that the land our clients secure aligns with their goals and objectives. Once the land is selected, we identify the target market and market demand.

A strategic communication plan holds marketing and sales teams accountable for achieving specific, measurable goals. It also ensures strategies achieve their desired outcomes. Our communication specialists identify your project’s target demographics, form a strategy to best engage them, and create a unique communication plan that aligns with your project’s market positioning. This road map is necessary in developing a compelling brand narrative and determining the appropriate marketing and media channels to best reach your intended audience.

Our media relations service includes media planning, buying and reporting. Our in-house team identifies key media publications that align with current trends and target market interests. From there, we develop a strategic timeline for paid media placements that will reach your audience.

We effectively engage homeowners, realtors, and the media through a series of marketing, sales, and community events. Events offer an opportunity to share project details, create connections within the community, and garner media coverage, amplifying your project’s reach to additional markets.

Creating a narrative that speaks to your target market is the essence of your brand. The story you craft – combined with visual cues like a logo, font, colours, and graphics – is what invokes a connection between your project and audience. Plus, a strong narrative and brand identity not only brings consistency among sales and marketing efforts, but also strengthens the connection between your brand and target market.

Using the newly crafted brand and strategic communication plan, we formulate a marketing and sales road map to best introduce your project to the market. Our sales and communication specialists develop a comprehensive timeline, which schedules traditional and digital media, marketing, events, and sales tactics to be delivered at the most opportune times.

Our in-house marketing, communication and sales teams work in tandem to ensure your brand is strategically positioned to engage your target market. Our goal is to create brand cohesiveness across all marketing efforts, and to deliver a series of digital and traditional media campaigns, events and PR initiatives. Our writers, photographers, videographers, and designers align with our team to ensure your brand story is articulated visually and verbally, and our CRM platforms ensure leads are captured through all online platforms.

We tailor every strategy to uniquely fit the project by considering our clients’ needs, timelines, and market positioning. While each plan varies, our approach is always detailed and executed to ensure goals and objectives are achieved. Plus, we utilize industry-leading CRM tools to provide relevant engagement with project registrants.

By working closely with our communication and marketing specialists, our sales team is part of the entire process — from conception to execution. Dedicated to applying our expertise in pre-construction and post-construction sales, we ensure a complete understanding of your target market and positioning. Through strong community relationships with realtors and community leaders, we make sure that your project stays top-of-mind, and we understand the importance of inventory management and strategic adjustments.

To ensure a smooth transition into clients’ new homes, our client care team is diligent in keeping homeowners informed of milestones and next steps. We are available to answer homeowners’ questions and provide details and documentation for their lenders, real estate agents, and other service professionals during the completion process.

Using industry-leading CRM tools designed for real estate engagement and transactions, we help seamlessly onboard homeowners into the contract phase. We do so by eliminating the need for paper transactions, creating a more sustainable and convenient process. Our team ensures contracts are accurate and communication is consistent, keeping homeowners and their representation informed — from accepted offers to completion stages.